Status:

COMPLETED

Estimating the Short-term Effectiveness of Online Advertisements for Improving Health

Lead Sponsor:

Microsoft Research

Collaborating Sponsors:

Schneider Children's Medical Center, Israel

Interdisciplinary Center Herzliya

Conditions:

Anorexia

Obesity

Eligibility:

All Genders

Phase:

NA

Brief Summary

Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ...

Eligibility Criteria

Inclusion

  • Use of the Bing ad system with target phrases.

Exclusion

  • None

Key Trial Info

Start Date :

April 16 2015

Trial Type :

INTERVENTIONAL

Allocation :

ACTUAL

End Date :

July 1 2017

Estimated Enrollment :

2000000 Patients enrolled

Trial Details

Trial ID

NCT03439553

Start Date

April 16 2015

End Date

July 1 2017

Last Update

February 20 2018

Active Locations (1)

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Microsoft Research Israel

Herzliya, Israel, 46875