Status:
COMPLETED
Estimating the Short-term Effectiveness of Online Advertisements for Improving Health
Lead Sponsor:
Microsoft Research
Collaborating Sponsors:
Schneider Children's Medical Center, Israel
Interdisciplinary Center Herzliya
Conditions:
Anorexia
Obesity
Eligibility:
All Genders
Phase:
NA
Brief Summary
Bing ads designed to encourage people to adopt healthier practices (e.g., stop smoking, become physically active, stop consuming harmful content) are shown using the advertising system, to test which ...
Eligibility Criteria
Inclusion
- Use of the Bing ad system with target phrases.
Exclusion
- None
Key Trial Info
Start Date :
April 16 2015
Trial Type :
INTERVENTIONAL
Allocation :
ACTUAL
End Date :
July 1 2017
Estimated Enrollment :
2000000 Patients enrolled
Trial Details
Trial ID
NCT03439553
Start Date
April 16 2015
End Date
July 1 2017
Last Update
February 20 2018
Active Locations (1)
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1
Microsoft Research Israel
Herzliya, Israel, 46875