Status:
COMPLETED
Effectiveness of a Mayan Language Social Media Campaign on COVID-19 Vaccine Beliefs in Guatemala
Lead Sponsor:
Stanford University
Collaborating Sponsors:
Wuqu' Kawoq, Maya Health Alliance
University of California, San Francisco
Conditions:
Vaccination Refusal
Eligibility:
All Genders
18+ years
Phase:
NA
Brief Summary
Prior evidence, including formative work supporting the development of this study, suggests there is widespread vaccine hesitancy among Indigenous communities in Guatemala, fueled by mistrust in the h...
Eligibility Criteria
Inclusion
- The intervention will be delivered through the Facebook Ads platform. Intervention content will be promoted to Facebook Users throughout the entire country of Guatemala. K'iche' content will be targeted only in departments where the K'iche' language is primarily spoken. Kaqchikel content will be targeted only in departments where the Kaqchikel language is primarily spoken.
Exclusion
- Only adult Facebook users of age 18 will be included. Users under age 18 are excluded.
Key Trial Info
Start Date :
March 14 2022
Trial Type :
INTERVENTIONAL
Allocation :
ACTUAL
End Date :
April 4 2022
Estimated Enrollment :
5000 Patients enrolled
Trial Details
Trial ID
NCT05252936
Start Date
March 14 2022
End Date
April 4 2022
Last Update
April 7 2022
Active Locations (1)
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1
Wuqu' Kawoq - Maya Health Alliance
Tecpán Guatemala, Guatemala