Status:

COMPLETED

Effectiveness of a Mayan Language Social Media Campaign on COVID-19 Vaccine Beliefs in Guatemala

Lead Sponsor:

Stanford University

Collaborating Sponsors:

Wuqu' Kawoq, Maya Health Alliance

University of California, San Francisco

Conditions:

Vaccination Refusal

Eligibility:

All Genders

18+ years

Phase:

NA

Brief Summary

Prior evidence, including formative work supporting the development of this study, suggests there is widespread vaccine hesitancy among Indigenous communities in Guatemala, fueled by mistrust in the h...

Eligibility Criteria

Inclusion

  • The intervention will be delivered through the Facebook Ads platform. Intervention content will be promoted to Facebook Users throughout the entire country of Guatemala. K'iche' content will be targeted only in departments where the K'iche' language is primarily spoken. Kaqchikel content will be targeted only in departments where the Kaqchikel language is primarily spoken.

Exclusion

  • Only adult Facebook users of age 18 will be included. Users under age 18 are excluded.

Key Trial Info

Start Date :

March 14 2022

Trial Type :

INTERVENTIONAL

Allocation :

ACTUAL

End Date :

April 4 2022

Estimated Enrollment :

5000 Patients enrolled

Trial Details

Trial ID

NCT05252936

Start Date

March 14 2022

End Date

April 4 2022

Last Update

April 7 2022

Active Locations (1)

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Page 1 of 1 (1 locations)

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Wuqu' Kawoq - Maya Health Alliance

Tecpán Guatemala, Guatemala